So, what's the difference between cold pressed juice and regular juice?

At PRESS, we take the highest quality premium fruit and veg (yes, that includes the wonky ones) and combine it with industry-leading cold pressed manufacturing techniques.

Up to a kilo of fruit and veg goes into each of our 500ml juices providing you with the best tasting juices with the highest concentration of nutrients that nature can supply!

But the question is 'does it really matter which one you drink?'

If you've never heard of cold pressed and wondering if there's much difference, the simple answer is yes. Read on to find out how cold pressed juice is made and why it's better for you and your body! 

Regular Juice

What Do We Mean by 'Regular Juice'?

By regular juice, we're referring to 90-95% of the juice market - most juices on supermarket shelves, whether one of your five a day or not, tend to be what we'd call 'regular juice'.

How Is It Produced?

Most regular juice on the market is produced with centrifugal juice extractors. This is traditionally the most common type of juicer, which includes a spinning metal blade, which spins against a mesh filter. This ultimately separates the juice from the flesh via centrifugal force.

The problem with this method is that it generates heat, which oxidises and destroys nutrients at a faster rate. You are also left with a lot of wastage in the pulp. What’s more regular shop bought juice tends to be heat pasteurised which destroys vitamins, minerals and antioxidants such as vitamin C.

Juice Outcome: 

• loses nutrients 
• reduced amount of minerals 
• essential antioxidants destroyed in process 
• reduced health benefits 

Cold Pressed Juice

What Is Cold Pressed Juice?

A big part of the definition behind cold-pressed juice is, as the name would suggest, the way it's produced. 

How Is It Produced?

Cold pressed juice is made by slowly grinding, squeezing and pressing fruit. There is minimal heat involved when juicing and the process squeezes out every last drop, leaving a more nutritious and flavoursome juice in comparison to your regular stuff on the shelf.

Juice Outcome: 

• better taste (if stored properly, it still tastes fresh 2-weeks later!)
• all of the nutrients in juice remain the same
• majority of the vitamins and minerals go in, stay in 
• increased health benefits 

What Are The Benefits of Cold Pressed Juice Compared to Regular Juice?

Cold pressed juice offers a wide range benefits over regular juice, typically produced by centrifugal juicers or bought off-the-shelf.

So many, in fact, that we can think of 6 off the top of our heads:

1. Higher Nutritional Content

Cold pressing preserves more vitamins, minerals, enzymes, and antioxidants. The slow crushing and pressing process generates less heat and reduces oxidation, ensuring that the juice retains more of its natural nutrients compared to the heat and oxygen exposure in centrifugal juicing processes.

Backing this up, research has shown that the nutrients in cold-pressed juice break down much more slowly in comparison to regular juice, leaving you with a more nutritious juice.

2. Better Taste and Quality

The gentle extraction method of cold pressing results in a richer, more vibrant flavour. This method ensures that the juice maintains the fresh taste of its ingredients, as there's minimal air incorporation and heat damage, which can alter taste and aroma.

3. Longer Shelf Life

Cold pressed juices can be stored for longer periods (up to 72 hours) without significant degradation in quality or nutrients, thanks to the reduced oxidation. In contrast, juice from centrifugal juicers is best consumed immediately after juicing to avoid nutrient loss and spoilage.

4. No Additives

Cold pressed juices often taste so good and last so long that no added sugars or preservatives are needed, making them a much healthier choice.

Many commercially available juices can contain added sugars, preservatives, and flavourings to extend shelf life and enhance taste, which are just unnecessary in cold-pressed juice.

5. More Efficient Juice Extraction

Cold press juicers are more effective at extracting juice from leafy greens, herbs, and other high-fibre vegetables, yielding more juice from the same amount of produce compared to centrifugal juicers. 

In fact, some cold-pressed juicers claim to extract up to 35% more juice in comparison to regular juice.

6. Detoxification and Hydration

The high nutrient density and purity of cold pressed juice make it ideal for detoxification and hydration purposes.

The easily digestible form allows the body to quickly absorb nutrients and antioxidants, which can support detoxification and overall hydration.

Check out our 48 hour detox to feel the detoxifying effects of cold-pressed juice for yourself.

Centrifugal Juicer vs Cold Press:

Most of the distinctions between between 'regular' juice and cold pressed juice come down to the extraction methods, so we thought we'd also include a discussion of these two very different techniques.

Regular juices use a centrifugal juicer, whilst cold pressed juice - as the name suggests - employs the use of a cold press.

The differences don't stop at mere etymology, though, so let's get into the technicals.

Method of Extraction

• Centrifugal Juicers: Use a fast-spinning metal blade that spins against a mesh filter, separating juice from flesh via centrifugal force. The process is quick but generates heat, which can affect the nutrients.
• Cold Press Juicers: Crush and press fruits and vegetables to extract juice. They operate slowly, preserving more nutrients and enzymes due to less heat generation and oxidation.

Quality of Juice

• Centrifugal Juicers: The fast extraction process introduces air into the juice, leading to faster oxidation and degradation. The juice tends to be less rich and has a shorter shelf life.
• Cold Press Juicers: Produce higher-quality juice with more vitamins, enzymes, and minerals, and less oxidation. The juice is thicker, more flavourful, and can be stored longer.

Speed

• Centrifugal Juicers: Are much faster, making them suitable for people who value quick juicing times over juice quality. They can produce juice in a matter of seconds.
• Cold Press Juicers: Operate slowly, taking more time to extract juice but preserving more nutrients and yield.

Price

• Centrifugal Juicers: Generally less expensive, making them a more accessible option for those on a budget.
• Cold Press Juicers: Are more expensive due to their complex mechanism and the higher quality juice they produce. 

Cold Pressed Juice vs Regular Juice: Which Is Better For You?

In conclusion, centrifugal juices tend to break down the important enzymes in the fruits and vegetables because the problem with the method lies in the generation of heat, hence destroying nutrients that the fruit carry.

On the other hand, cold-pressed juices are able to retain the vital vitamins, minerals, enzymes, and nutrients! So, if you don’t want to skimp off flavour and nutrition, then hands-down cold press juice is a clear winner!

We can see some of our sitting there thinking 'well, they would say that' and - you know what? - you're right. You shouldn't just take our word for it, try some cold pressed juice for yourselves and make up your own minds!

Shop our PRESS cold pressed juices here