Breakfast With Ed X By CHLOE.

We caught up with by CHLOE. co-founder, Samantha Wasser ahead of the launch of her first international by CHLOE. restaurant in Covent Garden, London. 

Watch the video below to get the full down low on why London is her first overseas opening, the best vegan dishes to order at by CHLOE., why there are no food pictures on their Instagram page and Samantha's hardest moments as an entrepreneur. 

What motivates Samantha Wasser

"Giving our customers the best experience as possible. I go on Instagram every morning and I look through all of our geotags so I see everyone in by CHLOE., all of their tagged photos, the comments, it's so inspiring. Someone’s like, ‘oh my gosh I went to the restaurant for the first time BEST MEAL EVER’ and then they tag their friends. This is why we do what we do. If someone’s able to go out and have an amazing experience with their friends or significant other, that’s incredible, I made an impact in their week, in their day or their life. Or if someone’s coming in every day and it’s their go-to lunch, to be able to be that for someone is incredible."

by CHLOE. aims to share delicious, wholesome, plant-based food that fuels and energises without compromising flavour, taste or satisfaction - think Guac Burgers, Fish 'n' Chips and Quinoa Taco Salads. Their chef-driven vegan menu features locally-sourced ingredients in their most natural form to create inspired dishes, made 100% by them daily. They are passionate about feeding their customers hearty, nourishing meals made from whole ingredients that can have a positive impact on their overall mind, body and health.


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