Juice brand, PRESS, is making strides towards a more sustainable future by upgrading the plastics used in its 100% recyclable bottles.

The new eco bottles are now produced from 75% recycled plastic (rPET) and 25% bio plastic, which is made from sugar cane. As the materials used are recycled, plastics that would have otherwise ended up in landfill are being put to use. In addition to sustainable sourcing, the process of manufacturing rPET emits up to 55% less carbon than creating virgin plastic.

PRESS is hoping that the newly produced 100% recyclable bottles will continue to encourage its customers to recycle, and be more environmentally-friendly. “Using recycled plastic is not the solution, but over the course of a year, it will make a huge impact in reducing the amount of single-use plastic waste,” the company said.