The PRESS Story

The Team


The Story

Whilst living in LA and New York respectively, PRESS founders, Georgie and Ed, developed a love for cold-pressed juices and had come to rely on them as a convenient, delicious and healthy part of their diets. 

Their favourite juices were not only a source of daily enjoyment but also helped them to add some much-needed nutritional TLC to their busy work and social lives (late nights, early mornings and very little time for food shopping or cooking the right things).

When work and travel took them back to London they both had shared withdrawal symptoms from their daily ritual. After much discussion Georgie and Ed decided to open PRESS; a series of cold-pressed juice bars aimed at giving the busy Londoner the goodness of fresh fruit and vegetable recipes in a quick and convenient format. 

Georgie and Ed believe that a happy life is about balance, and having a healthy diet is a key part to achieving that balance. Sustaining healthy eating habits when you are busy is hard because it is often inconvenient and lacks the enjoyment of less healthy, easily available alternatives. Cold-Pressed Juices are a way to bring a positive daily consumption moment into peoples lives and help them to achieve balance.