Our New Eco Bottle
This month marks our biggest step towards a fully sustainable future at PRESS. Our bottles are now made from 75% recycled plastic (rPET) and 25% bio plastic (made from sugar cane rather than fossil fuels). .
It’s not the end of the journey, but it is a significant step…
Our new bottles are 100% recyclable and we continue to encourage our customers to recycle. By using 75% recycled plastic, we are removing plastic that would otherwise end up in landfill. On top of that, the manufacturing of recycled plastic produces 55% less carbon emissions than virgin plastic. It’s not the solution but it will make a huge impact over the course of a year.
Why not glass?
At the moment, plastic is our only option for several reasons. Firstly, to ensure the best tasting and most nutrient dense juices we use chilled High-Pressure Processing (HPP). If we were to switch to glass, we would have to heat pasteurise our juices and the concept of “cold-pressed” and the benefits would be gone. We have spent a lot of time looking at glass and, if you do the maths, plastic has a significantly lower carbon footprint.
Why not compostable?
Our dream is that once you have finished your juice, you can simply throw it away without the worry of it ending up in landfill or the ocean. At the moment, these compostable plastics are only compostable at industrial facilities, which aren’t widespread. This means that compostable plastic is currently more likely to contaminate a recyclable batch of waste, than for it to be composted. We wish the answer was simple and that we could solve all of the problems today.
Our long-term aim is to create a completely carbon neutral supply chain and today we are working on projects in packaging (algae-based plastics that bio-degrade in 14 days), novel supply chain solutions, and ways to offset our carbon footprint by planting trees.
We believe that if we grow as a business and behave in a way that leads the industry and sets an example, we can be part of the solution, not the problem.