To drink cold pressed juice or regular juice? That is the question.
In order to help you figure out which juice is more nutritional, our in-house Nutritionist, Lily Soutter, has analysed both these juices so that you are having the right fuel for your body.
Most regular juice on the market is produced with centrifugal juice extractors. This is traditionally the most common type of juicer, which includes a spinning metal blade, which spins against a mesh filter. This ultimately separates the juice from the flesh via centrifugal force. The problem with this method is that it generates heat, which oxidises and destroys nutrients at a faster rate. You are also left with a lot of wastage in the pulp.
What’s more regular shop bought juice tends to be heat pasteurized which destroys vitamins, minerals and antioxidants such as vitamin C.
Cold Pressed Juice
Cold pressed juice is made by slowly grinding, squeezing and pressing fruit. There is minimal heat involved when juicing and the process squeezes out every last drop, leaving a more nutritious and flavoursome juice in comparison to your regular stuff on the shelf. In fact, some cold-pressed juicers claim to extract up to 35% more juice in comparison to regular juice.
Additionally, research has shown that the nutrients in cold-pressed juice break down much more slowly in comparison to regular juice, leaving you with a more nutritious juice.
In conclusion, centrifugal juices break down the important enzymes in the fruits and vegetables because the problem with the method lies in the generation of heat, hence destroying nutrients that the fruit carry. On the other hand, cold-pressed juices are able to retain the vital vitamins, minerals, enzymes, and nutrients! So, if you don’t want to skimp off flavour and nutrition, then hands-down cold press juice is a clear winner!
At PRESS, we take the highest quality premium fruit and veg (yes, that includes the wonky ones) and combine it with industry-leading Cold-Pressed manufacturing techniques. Up to a kilo of fruit and veg goes into each of our 500ml juices providing you with the best tasting juices with the highest concentration of nutrients that nature can supply!
By London Nutritionist Lily Soutter BSc (Hons) Food & Human Nutrition, Dip NT